The 4 Cs—Cut, Color, Clarity, and Carat Weight—are the key factors that determine a diamond's quality and value. Cut refers to how well the diamond is shaped and polished, color grades the diamond's lack of color, clarity measures internal or external flaws, and carat weight reflects the size of the diamond.

To choose a diamond within your budget, prioritize the 4 Cs based on what matters most to you. For example, you might sacrifice size (carat weight) for a higher clarity or cut. It’s all about finding the right balance to meet both your aesthetic preferences and financial constraints.

Yes, lab-grown diamonds are real diamonds. They have the same physical, chemical, and optical properties as mined diamonds, but are created in a laboratory. They’re often more affordable and environmentally friendly than natural diamonds.

To keep your diamond jewellery looking its best, clean it regularly with a mild soap solution and a soft brush. Avoid exposing it to harsh chemicals, and store it separately to prevent scratching. Annual professional cleanings and inspections are also recommended.